The new trademark is a collection of curd and dessert products targeting a wide audience. The client has done an excellent job of identifying untapped niches and preparing to establish a presence on store shelves and in the hearts of consumers. This is how a new line of products appeared, including yogurts with a "clean label", cottage cheese, and protein shakes, all new to the market. As the new collection included products with varying compositions and price points, it was important to create a cohesive brand that could unite them all.

By thoroughly studying the market, product, and consumer characteristics, we were able to develop a strategic positioning and platform for the brand. The brand's name, with its sharp and edgy tone, effectively captures the character and atmosphere of the brand.

This "guru" is an expert in understanding the unique aspects of your daily routine and is dedicated to creating a personalized, well-balanced diet. The accompanying slogan "Live at Your Own Pace" reinforces the brand's philosophy and invites a lively and engaging dialogue with the target audience.