Siesta's unique orthopedic pillows are tested on a dynamic sensing platform, which guarantees that the product is made from high-quality eco-friendly materials and, with prolonged use, improves a person's well-being.

The company's newest innovation is a pillow made with exclusive AirFoam material, which specialists have been working on for 12 years. It contains 32 ingredients that allow the product to remember the contours of the body while maintaining its orthopedic properties. The pillow has been meticulously designed, with the outer fabric made of organic cotton that benefits the skin during sleep, and the shape perfectly mimicking the contours of the cervical spine.

We were tasked to develop a brand-new pillow that would be unique to our company, from creating the platform and name to the identity and communication.

Our dive into the Ecology of Sleep positioning, created by our team of strategists and marketers, begins with this proposal. We recognized that the name had to align with the brand's mission to develop a culture of restfulness. This mission goes beyond providing the right bedding equipment; it encompasses the importance of preparing for restful sleep, which involves a peaceful and quiet environment both inside and outside the bedroom.

Our brand has spent years searching for the perfect pillow material to provide ultimate comfort and promote inner peace. The combination of visually and phonetically similar words in our name, Silence Science, has allowed for the development of a unique brand identity. This identity is rooted in the idea of forest moss, the softest and most comfortable natural material, as a symbol of our commitment to creating a peaceful and restful sleeping experience for our customers.

Drawing inspiration from the associations and meanings conveyed by the name, our agency's copywriters developed the "Sleep Diary" concept. This concept includes sections such as "Sleep Asana", "Happiness Loves Silence", and "Hug, Fall Asleep", each featuring texts filled with Buddhist wisdom and atmospheric photographs that fully immerse the reader in the brand's philosophy. These materials are widely distributed across various media channels, serving to reinforce our commitment to promoting restful and peaceful sleep.