Heart&Soil
Brief
A product that combines natural power and technology required a name that could unite scientific precision with the emotional warmth at the heart of the brand.
Fabula Branding faced a strategic challenge — to develop a name for a natural fertilizer brand aimed at the European market. The product had a clear positioning: organic origin, innovative extraction process, and environmental responsibility at every stage of production.
Name
Heart&Soil is a name where nature, science, and humanity are intertwined both in form and meaning.
The name plays on the English expression Heart and Soul. The word Heart reflects the emotional side — warmth, care, humanity, and connection with the living world. Soil represents stability, the foundation of life, and nature itself. Together, they express the idea of mindful agriculture — an approach where technology serves the ecosystem, not the other way around.
Phonetically, the name is soft yet confident, easily pronounced in most European languages, making it a versatile tool for international communication.
Semantically, Heart&Soil bridges two layers of perception — emotional and functional.
It conveys warmth, trust, and humanity while maintaining expertise and technological credibility. This is a brand that speaks not only about products but about values — health, respect for nature, and investment in the future.
The name became the conceptual foundation of the brand’s entire communication system and set the tone for the visual identity — built on natural colors and harmonious forms.
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