Health must be approached holistically; one should take care of each component of their health. This new mobile application offers a holistic approach to monitoring wellbeing by analyzing three aspects — body, blood, and brain. We were tasked with developing a name and identity that effectively communicates this approach in an accessible way.

We named it Carrot Care, drawing from the association of carrots with healthy eating. The rhythmic combination of the two consonant words provides a catchy and memorable way to initiate communication with the user, emphasizing the concept of health as a multi-layered structure.