Bonfesto
Brief
A brand of cheeses produced using Italian technologies has made its debut in the retail space ,
Turovsky Dairy has become a brand which offers mid-priced cheeses for for different markets. To ensure the success of this new product, a memorable and informative brand name was necessary.
Name
Bonfesto is a creatively blended name derived from two melodious Italian words.
The fictional name beautifully captures the Mediterranean essence of the product and evokes a sense of positivity. "Bon", meaning good, is a common phrase used to wish someone a good appetite, while "festo" means holiday. The brand aims to cultivate a culture of consumption where customers can relish their favorite cheese daily rather than only on special occasions. The slogan "Every day, then Bonfesto!" transforms cheese into a daily indulgence.
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